Anzalone-Lizst Shows Close AL-02 Race

Less than a month from the election, Bobby Bright holds a narrow lead over Jay Love in this traditionally Republican district, showing his strength across party lines. Bright remains much more popular than his Republican opponent, with voter perceptions of Jay Love and the negative campaign he is running continuing to deteriorate. Given his strong support measures and momentum, Bright is well positioned to win, given the necessary resources to remain competitive in paid communications.

• Bobby Bright currently leads Jay Love 46% to 45%. However, Bright has at least two more points of African American expansion available through further solidification, assuming African Americans comprise a conservative 25% of the electorate (28% African American registration) – which would drive the current vote to 48% Bright / 45% Love. Bright also is earning a majority among the critical group of self-identified independent voters (51% Bright / 37% Love).
• Bobby Bright is significantly more popular than Jay Love. Bright has net positive rating of 31 points (58% Pos / 27% Neg), nearly twice as strong as Love’s positive rating of only 17 points (50% Fav / 33% Unfav). Bright’s popularity advantage will be a vital asset down the stretch in such a competitive race.
• Voters are becoming more favorable to Bright the more they learn about him, while the opposite is true for Love. By a 2:1 margin voters say their opinions have become “MORE favorable” toward Bright over the past two weeks. However, a similar 2:1 margin say they are becoming “LESS favorable” toward Love over the same period of time. Additionally twice as many voters believe Love is running a negative campaign than believe the same about Bright (35% Love / 17% Bright). The momentum is clearly with Bobby Bright as this race enters it’s final phase.