Google Trends lets you compare search volumes for multiple terms.
The Iron Bowl is tomorrow, and this felt like a good time to pull out of the closet our use of Google Trends…
No telling who will prevail tomorrow, but we can know now who predominates in Google searches. As a general rule, people are searching for “Alabama football” on Google more than they are looking for “Auburn football.”
“auburn football”
“alabama football”

As always, may your team win tomorrow. Unless, of course, your team is not my team.
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